We were asked by Interscope Records to create an interactive music experience using WebGL for the British artist Ellie Goulding and her song Lights.
The client gave us free creative rein and was very understanding with the experimental nature of the technology, which allowed us to play with different visualisation techniques.
In the same way live music visuals make for a heightened experience, we wanted to achieve this feeling of perceiving music in an enhanced way through light and colour, plus interactivity.
FEATURING THE SONG “LIGHTS”
Writers: Ellie Goulding, Richard “Biff” Stannard, Ash Howes
Vocals, guitar: Ellie Goulding
Producer, mixing, drums, keyboards: Ash Howes
Programming: Steve Malcomson
Producer, mixing, bass, keyboards: Richard “Biff” Stannard
CREATED AND DIRECTED BY HELLOENJOY
Creative director, code: Carlos Ulloa
Creative director, art: Libertad Aguilera
DIGITAL PRODUCTION BY TOOL
Executive producers: Dustin Callif, Brian Latt, Oliver Fuselier
Digital producer: Jesse Pugh
Video commissioner: David Maekawa
© 2011 Cherrytree Records (US), Polydor Ltd. (UK)